Content Planning for Social Media Online Training

Overview
Course Outcomes
Agenda
Trainers
CPD
In-house Training

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Course Summary

Join our Content Planning for Social Media online training to ensure your social media activity gets results. Learn how to create and share authentic content across different platforms including LinkedIn, Facebook, Instagram, X and TikTok.

At this interactive online training, you will hear best practice guidance from a leading industry practitioner with new ideas and practical tips for creating and curating great content.

You will learn best practices to ensure your social media content is accessible and inclusive. Discover how to use GenAI tools to support content ideation, creation and analyse performance data.

Please note, this practical one-day course covers organic engagement, and not paid social media.

Trainers

Luan Wise

Social Media Expert and Trainer

Who should attend

If you’re involved with planning and/or creating content for social media – this course is for you. We will be sharing relevant examples across private and public sector organisation, B2B/B2C and higher education.

Online Training

Participate in live training online
Group work and practical scenarios
Course materials

Course Outcomes

By attending this course you will be able to:

Understand the psychology of social media – what users want, what drives engagement and why authenticity matters
Keep your focus with SMART objectives and key messaging content pillars
Create original content aligned with industry best practices including accessibility and inclusivity
Use AI tools for content ideation, planning, creation and performance measurement
Activate UGC, EGC, influencers and creator collaborations to scale and diversify your content
Learn to share content that isn’t your own and avoid copyright issues

Agenda

10:00 - 10:30

Welcome and Course Introduction

Social media content challenges and successes – interactive Slido activity

Luan Wise

Social Media Expert and Trainer

10:30 - 10:50

Defining Your Content Pillars and Key Messages

Align social media platform choice with your SMART objectives, audience behaviour and available resources
Define and apply content pillars to keep your social media activity focused and consistent

10:50 - 11:30

The Psychology of Social Media: Storytelling, Authenticity and Engagement

What social media users really want: the psychology of attention, emotion and sharing behaviour
Why authenticity wins: the role of trust, relatability and real voices in driving engagement – and how to stay authentic when using AI to create content

11:30 - 11:45

Morning Break

11:45 - 12:25

Types of Content for Social Media

Explore written, visual, audio/video, and interactive content types, including their role in the buying decision process
Learn how to repurpose content across different formats, adapting your messaging, tone and format specs for LinkedIn, Facebook, Instagram, X and TikTok.
How to share content that isn’t yours (i.e. how to avoid copyright issues)

12:25 - 13:00

How to Generate Content Ideas for Social Media

How to generate and develop content ideas for social media content
Useful tools for content planning, scheduling and publishing – including AI-powered options

13:00 - 14:00

Lunch Break

14:00 - 14:30

Social Media Content Best Practices

Accessibility and inclusivity: making your content work for everyone
Writing captions, alt text and platform-optimised copy: using keywords, hashtags and tagging to boost social search and organic reach
Tips for creating engaging video content
Being prepared for community feedback: how to respond to positive and negative comments (public and DMs)

14:30 - 14:50

How to Co-create Content: UGC, EGC, Influencers and Partners

The power of user-generated content (UGC) and employee-generated content (EGC)
Identifying and activating the right collaborators, including creators and influencers
Working within the ASA guidelines

14:50 - 15:20

Measuring Success

In this final part of the workshop, we will review the metrics that matter and discuss how to report on the performance of your social media content

15:20 - 15:30

Final Q&A, Wrap Up and Further Resources

15:30

End of Training Session

Course Leader

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with over 25 years’ experience working in agency, client-side and consultancy roles.

Luan has worked with organisations across B2B and B2C, public and private sector plus not-for-profit – bringing a wealth of experience and insights to her training courses. A recognised specialist in the world of social media, Luan is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta and the author of multiple award-winning books.

Luan Wise

Social Media Expert and Trainer

CPD

This course is CPD Certified.

Contribute 5.5 hours towards your Continuing Professional Development (CPD) and receive a certificate of attendance.

In-house Training

This course can also be offered as in-house team training. Find out more about our tailored training solutions by contacting us at [email protected]

In-House Training

Content Planning for Social Media

Online Training

Course Summary

Course Outcomes

Agenda

Agenda

Welcome and Course Introduction

Luan Wise

Defining Your Content Pillars and Key Messages

The Psychology of Social Media: Storytelling, Authenticity and Engagement

Morning Break

Types of Content for Social Media

How to Generate Content Ideas for Social Media

Lunch Break

Social Media Content Best Practices

How to Co-create Content: UGC, EGC, Influencers and Partners

Measuring Success

Final Q&A, Wrap Up and Further Resources

End of Training Session

Course Leader

Luan Wise

CPD

In-house Training

Registered Office

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Content Planning for Social Media

Online Training

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Course Summary

Course Outcomes

Agenda

Agenda

Welcome and Course Introduction

Luan Wise

Luan Wise

Social Media Expert and Trainer

Defining Your Content Pillars and Key Messages

The Psychology of Social Media: Storytelling, Authenticity and Engagement

Morning Break

Types of Content for Social Media

How to Generate Content Ideas for Social Media

Lunch Break

Social Media Content Best Practices

How to Co-create Content: UGC, EGC, Influencers and Partners

Measuring Success

Final Q&A, Wrap Up and Further Resources

End of Training Session

Course Leader

Luan Wise

Luan Wise

Social Media Expert and Trainer

CPD

In-house Training

Registered Office

Our Brands

Contact us